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Add value to your bottom line by knowing what home shoppers want in their next home and community.

We regularly ask 100+ questions to over 20,000 registered home shoppers in our What Do You Call Home? survey.  These survey results help our land developer, home builder, and building product manufacturer clients understand how desired home and community features change by geography, price range, and household composition.  Our consultants frequently use the survey in their market feasibility studies.

81% of prospective home shoppers say design is one of the most important factors motivating them to buy a new home.

 

ConsumerStyle

Architectural Design

• Interior Specifications

• Exterior Specifications

• Brand Preference

Interior

Interior Layout and Design

• Size

• Level

• Configuration

HomeDetails

Home Details

• Kitchen

• Bath

• Specifications

ConsumerProfiles

 Consumer Profiles

• Ownership

• Attitudes

• Value Structure

CommunityDetails

Community Details

• Amenities

• Design Attributes

• Outdoor Spaces

Technology

Technology

• Green

• New Home Advantage

• Information