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Rick Palacios Jr.'s picture

Staying Ahead of Housing's Next Cover Story

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A picture is worth a thousand words, and in this case, so is a magazine cover. In both good times and bad the media loves a juicy housing story, as demonstrated by the cover images shown below. In 2005, TIME Magazine's "Home $weet Home" captured the buying euphoria at its peak, while housing's demise dominated headlines from 2006-2010. Over the last few years however, the headlines have become increasingly rosy once more. As Money Magazine's April 2013 issue succinctly phrased it, "Housing is Back!"

At RSI's The New House community in Beaumont, CA (Riverside-San Bernardino MSA), future residents can choose to:
  1. Buy for $1,576 per month
  2. Rent for $1,700 per month
  3. Lease-to-Own for $2,015 per month

More than 30% of customers are choosing the lease-to-own option.

Knowing Your Buyer
The idea for the three separate options came as a way to increase absorption among buyers who were financially qualified in terms of income, but had bad credit due to bankruptcy or foreclosure, or lacked a down payment.

Lesley Deutch's picture

Florida is on Fire

The Florida housing market is booming. Home buyer traffic and sales are climbing rapidly throughout the state, leading to increasing home and land prices.

In the last two weeks, I had 14 meetings and visited over 20 communities throughout the state, and here is what I found: