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Staying Ahead of Housing's Next Cover Story
A picture is worth a thousand words, and in this case, so is a magazine cover. In both good times and bad the media loves a juicy housing story, as demonstrated by the cover images shown below. In 2005, TIME Magazine's "Home $weet Home" captured the buying euphoria at its peak, while housing's demise dominated headlines from 2006-2010. Over the last few years however, the headlines have become increasingly rosy once more. As Money Magazine's April 2013 issue succinctly phrased it, "Housing is Back!"
Prospective Buyers Will Lease-to-Own When Given the Option
- Buy for $1,576 per month
- Rent for $1,700 per month
- Lease-to-Own for $2,015 per month
More than 30% of customers are choosing the lease-to-own option.
Knowing Your Buyer
The idea for the three separate options came as a way to increase absorption among buyers who were financially qualified in terms of income, but had bad credit due to bankruptcy or foreclosure, or lacked a down payment.
In the last two weeks, I had 14 meetings and visited over 20 communities throughout the state, and here is what I found: